BMW X5 International Media Launch

Custom Designed Pavilion – Vancouver, BC

BMW hired FMAV to design and execute the technical production of their first-ever international media presentation, launching the all-new 2014 X5 model.

The international X5 launch comprised a series of exclusive invitation-only presentations within a custom-built pavilion in downtown Vancouver followed by a driving tour of the Pacific West Coast.

FMAV assumed the role of technical producer and managed all planning, design, installation and operation of the campaign’s audiovisual program, which included some unique challenges.

The geometry of the pavilion itself, with its striking angles was devoid of any vertical projection surface. FMAV innovated a custom solution that brought the austere angled walls to life with dynamic video and immersive lighting. In addition to complete audio and video production for sixteen daily presentations, FMAV’s technical production solutions also included:

  • Design and installation of angled projection surfaces, precisely engineered and blended seamlessly for optimal viewing from anywhere in the space
  • 100% invisibility; no visible cables, mounts, projectors, speakers, lights, or crew – our technicians were able to operate the show remotely from a satellite control centre outside the pavilion, supporting the overall clean, minimal aesthetic
  • Kabuki drop; a large sail-shaped panel falling (perfectly) on cue, revealing the vehicle with dramatic flair

Supporting the audiovisual elements, FMAV also managed all simultaneous interpretation technologies, translating the presentations into 10 different languages along with power distribution and conversion for European equipment and presentation technologies. The campaign was a resounding success, with more than 1,200 visiting international media captivated by and, more importantly, reporting on BMW’s impressive vehicle, presentation and staging.

  • Staging
  • AV
  • Event Production
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