We believe our industry is broken… Planners want to create great events, hotels and venues want to host great events and audiovisual companies want to apply technology to create great event experiences. There is no doubt that all 3 of these groups have a high degree of passion for the meetings and events industry. But over time our interests have become misaligned on how best to do that – resulting in overpriced product, poor service, cookie cutter events, and general dissatisfaction among these stakeholder groups.
Before we can start to do better for our events, we need to return to a set of common first principles.
If we can agree to do what’s right for the end client, we have the potential to achieve the best event experiences, meeting outcomes, business results, and economic impact. Business success is the result of providing value for services vs. punitive measures.
We call upon all meeting and event venues to open the discussion with your partners and clients. Understand what this means for your industry and the satisfaction of your clients and how you can think differently about it.