VENUE OF THE FUTURE
Four Key Trends Driving Venue Selection
The world of event venues continues to change. In this new future, conference organizers, attendees, and organizations are going to expect more and more from the buildings and spaces in which they hold events. This creates a huge field of opportunity for venues to distinguish themselves, bolster their offerings and stand apart from the crowd by augmenting their technology, meeting design and logistical capabilities.
It’s important to understand just how these evolutions are occurring and where the most important investment vectors or failure points may lie. Just throwing money at the newest tech isn’t enough – the back end is as important as the front end, and the best tech in the world needs to be paired with good sales and customer relationship management.
Let’s take a look at the most critical trends shaping the event venues of the future…
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